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my seven year old daughter was recently invited to a marketing party for girls aged 6-8 (the new "tweens"). without realizing that the man who invited her to "make some money" (it was a tad creepy at that), who happens to be her best friend's father, had let his daughter participate in this type of thing before, i opened up on a long argument against this sort of thing, thanks to the video "consuming kids: the commercialization of childhood". due to a recent post, i thought i might throw up a link for any aware mothers who are interested in raising children who know how to have fun, use their imagination, and enjoy the world around them naturally and simply. i looked for links to the actual video, but have only been able to watch it in seven parts on youtube. while looking, i also found a panel discussion called battle of ideas: consuming children that i've just begun to watch.
during my conversation with my daughter's best friend's father, he pointed out that his daughter had brought back toys on these visits, including a polly pocket set- the same polly pocket set i had just pointed out as having inappropriate clothing and, strangely, pop-off body parts! oh my..
during my conversation with my daughter's best friend's father, he pointed out that his daughter had brought back toys on these visits, including a polly pocket set- the same polly pocket set i had just pointed out as having inappropriate clothing and, strangely, pop-off body parts! oh my..
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Re: consuming kids
Mon, August 3, 2009 - 1:02 PM" title="www.wisevid.com/view_video.php">www.wisevid.com/view_video.php
there it is. don't worry about the "mature content" it says is in the video; i'm watching it over to see what they're talking about, but really, there was nothing offensive (except the marketing industry, of course).
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Re: consuming kids
Mon, August 3, 2009 - 2:41 PMA recent issue of Kiwi magazine brought up a similar issue, Book Fairs. Anyone who has been to one can see how little they have to do with reading or books, its just merchandising! They dont promote reading, they promote spongebob thchochkies and barbie LED wands, etc. The article advocated that parents ask school principles to find less toyetic alternatives to the standard book faire. -
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Re: consuming kids
Mon, August 3, 2009 - 3:51 PMI HATE the book fairs at my kid's school. Emma wanted to buy some stoooooopid kitty poster. I told her she could but that she had to spend her own $$ and that I wasn't going to buy it for her. She got it...but she spent her own $$.
It's a load of crap.
My mom is the WORST offender. She buys my kids shit toys. I just nod, smile and either give them away (unopened) at xmas time or sell them at garage sales, etc. I made the mistake of saying something to my mom about something my sister gave the kids and it backfired and I got called 'ungrateful'. So now....nod, smile, fucking get rid of the shit.
Georgia definitely has SOME toys...but it's not NEAR as bad as it was with the other two. For those of you who have the ONLY grandchild in the family...they are the ones that get it the worst. Once there are a few grandkids/neices/nephews, etc... it simmers down a bit. -
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Re: consuming kids
Mon, August 10, 2009 - 4:07 AMOy. I don't look forward to the targeting of my child as he gets older. Campaign for a Commercial Free Childhood is a great resource, and they actually are constantly petitioning the FCC, congress, etc and will keep you updated.
Makes me want to raise him out in the woods, feral and naked and far, faaar away from TVs.
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Re: consuming kids
Mon, August 10, 2009 - 7:10 AMI've found that simply living comfortably without a TV in the house, and enjoying our rich life, made our life outside of the child-marketing world easier and very fulfilling. I have a very ironic relationship to all this as my father directed TV commercials for a living and dislieks most commercial TV - and I just don;t enjoy TV watching anyway. (I like non-commercial radio, always have.)
though I;ve been a back-to-the-lander when I was younger, we live in a major city, and take good advantage of the cultural and natural resources around us. even when you don;t have much money, and we have been quite por at times and still don;t have much to spare,there are all kinds of museums, parks and botanical gardens, libraries, and all sorts of ways to keep yourselves entertained and educated.
before I had my child, I watched many well-meaning parents constantly plan and negotiate "appropriate" vs. "inappropriate" TV - what hours were acceptable, which types of programs, whether they must turn off the TV when commercials came on, having family discussions about what it might mean when a character does this or that or what kinds of messages were being sent with somebody's clothing or whether the kinds of food so-and-so ate are really good for you - what a waste of time and energy, IMHO!
I am deeply concerned about what the deregualrion of the airwaves meant for children's programming, and for broadcast media in general. on the other hand, I can;t find myself getting overly drawn to roups such as Campaign for a Commercial Free Childhood, because I hoesntly think the best solution is to keep yourselves busy with rading, playing games, cooking, swimming, and the other things people sued to do to fill their time when there was no television, r at least very little.
TV was not "forbidden fruit" and Lia occasionally watched a program at her dad's house or with a friend; it simply didn't have much power over her because it had o pwer in our home, which is where kids learn their values, I believe. it;s the parents who can;t wait to tuck the kids into bed so they can watch :"their" adult programs and videos who seem to get into the TV battles. just like diet - urging your kid to eat healthy food does far less than letting them see you eat and enjoy a variety of healthy food.
just my own experience...PS my child is now in high school, catches a few old, fairly intelligent shows she likes on the Internet, but really isn;t very commercially driven in her tastes about anything, which is good because I still can;t afford to indulge the barrage of brand-namecrap they want to market to teens...you don't have to move away to a remote mountaintop to cut lose of the commercial clutter and pitches. -
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Re: consuming kids
Mon, August 10, 2009 - 8:38 AMLoving this topic. We have a tv in the house, but since we have cable, I got the kid's package and we can watch some favorites commercial free. Our current in Imagination Movers on Disney. I've surrendered to a degree with character association (Mickey Mouse, Spongebob, etc.) He doesn't watch those shows but knows who the characters are. He does have a Wall-E toy and creates many new adventures with it. I find that if the play he engages in is creative I don't care what toy he's playing with (though we've had some tiffs about electronic toys-I can't stand them). Over all, I don't see that it's much different than my being in love with Star Wars when I was little and wanting all the characters to play with-I just about died when I got the Millenium Falcon for X-Mas one year. i feel there can be a balance with tv, but stay away from those channels that market to kids. Surprisingly Disney doesn't advertise much-only sponsorship spots, but no toys. Most days we just try to stay active but after having my second a month ago I'm very grateful for the availability of tv when I was on my own with a newborn and a 5 year old. -
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Re: consuming kids
Wed, August 12, 2009 - 6:14 PMdisney doesn't need adverts..any child who watches their shows is going to want their product. the shows are the adverts! -
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Re: consuming kids
Wed, August 12, 2009 - 6:44 PMWell, I invite you to check out Imagination Movers sometime-it's an amazing show with an amazing crew of dads. They just happen to be on Disney. I think your point of view is a bit limited because by the same token you could say the same for any show. I don't think Imagination Movers has any merchandise. -
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Re: consuming kids
Wed, August 12, 2009 - 11:52 PMhon it was a joke..
but i would absolutely say the same thing about any show (with merch). i checked; it has merch.
i'm not coming down on you for letting your children watch disney, but i wouldn't let my daughter get wrapped up in their tween obsession. the important thing is to teach our children about consumption and adverts. as a single (totally single) mom, it's easier for me to teach these things when i'm not having to battle these messages coming from our home- i've got my hands full dealing with the messages they pick up at school. -
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Re: consuming kids
Thu, August 13, 2009 - 12:16 AMJust be careful with entire elimination. I know many kids who were forbidden to eat sugar, watch tv, ect....guess what they want to do the SECOND they have the chance? The forbidden.
Also...I limit but don't exclude tv from my kid's lives. My daughter is 9 and thinks miley cyrus is dumb. I had no say in that. She came to that conclusion on her own. Inform your children, but trust your children to make wise choices themselves. Allow them to make mistakes and make better judgments the next time around.
I just don't feel the need, with my own children, to push ideas that are SO one sided that they will want to indulge in the other side the second they have the chance.
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Re: consuming kids
Thu, August 13, 2009 - 12:46 PMi do walk a really fine line when it comes to that. i already plan to do things differently for my son than i have for my daughter. my girl has off the charts comprehension and a strong sense of righteousness and justice, so when i explained to her what advertisers goals are- along with the money lie- she picked it right up. there is a part of her that enjoys dancing to her own drumbeats. my son, who's about to turn four, may not be the same way; if he doesn't enjoy getting mad at the system and refusing to be a part of it, then sure, i'll choose my battles.
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Re: consuming kids
Thu, August 13, 2009 - 3:39 PMAgreed, Ann E...we talk to him about advertising and merchandising a lot and so far he's not asked for a single 'Handy Manny' toy! We are going to see Imagination Movers when they come to town though, 'cuz they ROCK!
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Re: consuming kids
Mon, August 3, 2009 - 3:23 PMcheck out the CCFC www.commercialfreechildhood.org/
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Re: consuming kids
Mon, August 3, 2009 - 3:49 PManother great book on the subject is "Buy, buy Baby"
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Re: consuming kids
Sat, August 15, 2009 - 1:17 PMahhh. This topic is great. Before my son was born, I swore I would keep him away from tv until he was at least 1 or 2. But then I had him. lol.
The thing is, know what your child is watching, and have control over it (while you still can). We have Tivo, so I am able to record episodes of Sesame Street and Yo Gabba Gabba (my personal favorite), and let my son watch them once in a while. I have a 5 month old daughter now and my son is now 3- so needless to say sometimes I find GREAT relief in letting him watch a show or two. As for older kids, its a scary scary world out there in tv land. My son is obsessed with playing the drums, so we hope to continue encouraging that, and perhaps we can bypass the mainstream as much as possible by exposing him to MUSIC instead of what Mtv or Disney say music is.